Weekly Highlights June - 15/06/22

Horizon Media Enters Metaverse With Web 3.0 Division
According to Donnie Williams, the head of the new outfit launched by Horizon Media, there is a gravitational force around the metaverse, and it looks like this force is pulling Horizon Media into Web 3.0. Its new Web 3.0-focused Chapter & Verse will help clients understand Web 3.0 and help with figuring out strategies and concepts related to Web 3.0-focused initiations. It goes further by helping brands ascertain their crypto readiness, build metaverse experiences and in-game media, develop digital assets, develop merchandise, initiate events, etc.
Despite being a newly launched outfit, the Chapter & Verse is a discussion with 15 brands that are non-clients and clients of Horizon. It shows Horizon Media is not messing around in the Web 3.0 space.
Actor Rob McElhenney From ‘Always Sunny’ Launches Web 3.0 Writers Room
The famous actor from “Always Sunny” Rob McElhenney, will create a new Web 3.0 entertainment company, called “Adim”. The startup aims to utilize a decentralized writers’ room to create IP and split future royalties or revenue among co-creators.
A group of 100 selected applicants will be joining the virtual writer’s room with Adim’s, co-chairman & co-founder, McElhenney, and Keyonna Taylor, a TV writer. After each session, all participants get their part of all the content produced in that session through the ownership of a non-fungible token.

Salesforce Enters Web 3.0 With NFT Cloud
It’s exciting to know that the American software giant Salesforce has finally ventured into the world of Web 3.0 with the aid of a new product, “NFT Cloud”. The company has proceeded with its initial plans, despite the mini-revolt pushed by employees following the announcement of the company’s plan to indulge in the digital token space in February. Salesforce proclaims its involvement is due to pressure and demand from its interested sectors, like fashion, media, consumer goods, and retail.

Circle to Acquire Web 3.0 Platform Cybavo
The famous peer2peer financial services company Circle has announced that they are acquiring Cybavo, a digital asset infrastructure platform. This acquisition deal will provide Circle with the ability to offer “infrastructure as a service” to businesses with the desire to build on Web 3.0.
This assures developers that they can design their products worry-free of blockchain infrastructure management, operations, or digital asset security. Furthermore, in their press release, it’s stated that Circle and Cybavo plan to boost the usage and adoption of the USD Coin (USDC) and Web 3.0 applications with the integration of Web 3.0 technology deep in its core product suite. Exciting times ahead for Circle, it seems.
Conclusion
Transitioning from one technological level to another is not always an easy feat. Still, it seems several key industry players are now ready to leap, with many more lining up behind them. As a result, the World Wide Web continues to change gradually, and you must be up-to-date on all things Web 3.0.
Catch us next week for more critical highlights!
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